CF Napa Captures the Cowboy Spirit for New Whiskey Brand

American Cowboy Whiskey Co. came to CF Napa to capture the unbridled spirit of the American cowboy. The design needed to have a clean, nostalgic feel without using the typical tropes associated with traditional western motifs.

CF Napa designed a logo utilizing the brand’s initials and an illustration of a horseshoe. The wordmark was a modern interpretation of classic western-era typography. The logo and wordmark were screenprinted in white to pop against the deep caramel color of the whiskey. A separate strip label was created with the SKU-specific information to allow for easy extension to additional whiskeys as the brand continues to grow.

Drink With Your Eyes®